Marketing in 3 Stages:
#1 - STUFF: WHAT have you got to offer?
#2 - AUDIENCE: WHO will want your STUFF?
#3 - STORY: HOW do you show WHY they care?
*Note that innovation requires a slightly different order:
#1 - AUDIENCE: WHO has a problem?
#2 - STUFF: WHAT can you offer to help them fix it?
#3 - STORY: HOW do you show WHY they care?
Much luck!